After more than ten years as a Director of PR management at Apple Computer Inc., responsible for the German speaking European region I established 1995 the Knüfer PR agency.
Prior to Apple Computer I worked amongst others in similar positions for Atari, Casio and Sekisui.

Having spend most of my professional career in the high tech business I have supported, developed, implemented many clients in all phases of their businesses in the area of PR messaging, networking and strategic alignment